Posted Sunday, October 3, 2021

Home care is growing exponentially, and with growth comes the expectation of standardization throughout the industry.

“In response to the pandemic, there has been much more attention paid to this particular sector of personal care, home care, but also let’s take a look at Medicare Advantage (MA) plans,” she said. “A couple of years ago when they were permitted to pay for personal care in the home, we saw a slow uptick in that. Now, Medicare Advantage plans are increasing in numbers and offering more personal care.”

“Personal care is an industry that is growing by leaps and bounds, but it’s also an industry that is fragmented due to state licensure,” Hoak said. “What are our standards? How are we proving our value? Before we can prove our value, we’ve got to have set standards that everyone’s operating by.”

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