HCAOA CEO Hason Lee: Home Care Industry Needs to Back Up Storytelling with Data

Posted Wednesday, October 11, 2023

Jason Lee is joining the Home Care Association of America (HCAOA) at a pivotal time for the personal home care industry.

Lee kicked off his first week of work at the association last week. There are many goals he’s set for himself and his team in the near-term future, but first, he had to get his feet underneath him.

To do that, he’s taking in as much as possible from those that have been through it all in the industry. That includes Vicki Hoak, the former CEO of HCAOA, who announced she would be leaving the association in April. Lee – who most recently worked in the dental industry – spent hours asking Hoak questions during the last week of September.

“I’ve been incredibly impressed by the team – their creativity, their thoughtfulness,” Lee told Home Health Care News. “Now, I’m trying to start my listening tour. I’ve been reaching out to our various board members – I’ve obviously been working with the staff – and then I’ll expand that reach out to key partners, state chapters and home-based care organizations.”

Based in Washington, D.C., HCAOA is comprised of over 3,500 home care organizations.

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