Posted July 19, 2023
CMS issued another controversial payment rule and home health leaders are trying to focus on the positive parts of the business they have chosen to be a part of.
Virtually none of those leaders believe anything positive is coming from the proposed payment rule itself, or from the final rule – which set to come out around Halloween – for that matter. But there is a recognition now that solely focusing on CMS’ rate setting is not a winning strategy long term.
“We need to have long-term investments in our people strategies, in our managed care relationships and in having sound, compliant and efficient operations,” Well Care Health CEO Zac Long said during a panel at the National Association for Home Care & Hospice’s (NAHC) Financial Management Conference Monday. “I think we’ve got to continue to invest in the long term. We can view this proposed rule as a sky-is-falling scenario. I view it as just another reason, and a reinforcing reason, why we need to go the direction we’re going.”
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