Posted Wednesday, September 6, 2023
Hospices are operating in a changing competitive environment, and some are adjusting better than others.
Several forces are driving the change. One is value-based payment models, coupled with the entry of new types of organizations in the home-based care space and the rise of more educated, health-literate consumers.
With these trends driving change, hospices must find ways to adapt, according to Kara Justis, vice president of strategic consulting for Trella Health.
“Some organizations know how to go out and present information in a way that’s meaningful to referral sources, and others don’t. You’ve got some that have grown with the changes and adapted their approach to a more data-driven kind of messaging,” Justis told Hospice News. “There’s some, unfortunately, that are probably still dropping off cookies and donuts. That just doesn’t really work anymore. Relationships are being built on more objective criteria than ever before.”
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