Posted on Monday, January 27, 2020 12:31 PM
A new trend in a competitive hospice market is to provide services not only to the patient but also to their pets. Providing pet services allows the patient to continue to benefit from the feeling of comfort they receive from their pet.
“The biggest anxiety for hospice patients with pets is what will happen when they can no longer care for their pet. Providing pet services is a great way to make volunteer programming easier to get involved with, and more accessible and appealing to a greater volunteer audience,” Michael Ferris, managing partner of Healthcare Strategica told Hospice News. “In terms of marketing to patients and families, spreading awareness that a hospice offers pet services becomes a part of breaking down misconceptions of hospice care to families and letting them make peace with the care a loved one needs. From a business standpoint, it is a way that hospices can continue to make the case for referral support and also speak on the benefits of complimentary services.”
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