Hospices Embrace Direct-to-Consumer Marketing

Posted on Monday, December 2, 2019 1:18 PM

As digital marketplaces become more popular, hospices are embracing direct-to-consumer marketing practices to reach patients and their families.  The reason behind it is that more people need education of what hospice and palliative care entails.

In the United States, 30% of people believe that hospice is only for imminent death, believing it’s about forgoing the fight for life according to a study by the American Journal of Hospice and Palliative Medicine.  In order to increase care demand, people need more education about hospice and palliative care. 

“There’s a tremendous need to get greater acceptance to hospice care and the value it brings,” said Michael Ferris, managing partner of Healthcare Strategica. “All kinds of myths and misperceptions exist about hospice, and the most active one is that it’s where your loved ones go to die. Families often say they aren’t ready to let go, or their loved ones aren’t ready yet for hospice.”

The biggest obstacle is making patients and families comfortable to ask for these services and be accepting of them, therefore it needs to be about a better-quality life versus giving up.

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