How the MA Landscape Has Evolved for Home Care Providers

Posted Monday, June 21, 2021

Medicare Advantage started slowly for home care providers, but by 2019, it started to grow in home care.

“In the early days, many providers were eager to lean into the new opportunities, but they had to navigate a learning curve on the part of MA plans. Such was the case for Senior Solutions Home Care, according to CEO and founder Kunu Kaushal.

“It so happened that we had a managed care organization here in the state of Tennessee, and they had an MA plan that they didn’t quite know what to do with, or how to participate with personal care,” Kaushal said during the Home Health Care News Medicare Advantage for Home Care Virtual Summit. “We quite literally picked up the phone and started calling everyone at the managed care organization, asking if they were participating and how we could get involved. Our entry has been searching and looking under rocks up to this point.”

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