Posted Sunday, March 14, 2021
The largest opportunity for referral growth for hospice is new relationships with physicians and their staff. Hospice news surveyed 160 hospice leaders for their 2021 Hospice Industry Outlook Report, 41% indicated that physician practices represent the largest opportunity for referral growth this year. This number is up from just 27% in 2020.
“Physicians are such a large component of health care systems, managed-care organizations, and also the nursing home community — that’s how we will grow our business,” said Carl Brodarick, chief marketing officer of Seasons Hospice & Palliative Care, based in Illinois. “We want to have good relationships with those folks and health care systems that are primary and acute care in nature, because they will drive a lot of referrals to us.”
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