Posted Saturday, April 30, 2022
According to data from Home Care Pulse’s annual benchmark study, unlike previous years where word of mouth was the best recruitment strategy, now it is free and paid Indeed is the most successful.
“One thing we noticed in the data is that Indeed has continued [increasing in prevalence] over the last three years, while word of mouth has decreased,” Home Care Pulse President Todd Austin told Home Health Care News. “And so I think, as an industry, we’ve got to continue to cultivate relationships with our employees to a point where they’ll refer caregivers to us that are already aligned with the values and the purpose of the industry.”
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